“The New Generation of Online Culture Curators” – Kyle Chayka, New Yorker

“Laura Reilly is a fabulous reporter with great taste (subscribe to Magasin)” – Lauren Sherman, Line Sheet

“The hardest working shopping writer on Substack” – Emily Sundberg, Feed Me

“A gorgeous shopping newsletter with the taste of the woman I want to be. ” – Amy Odell, Back Row

Discover more, shop discerningly.

Magasin (pronounced “magazine”) is a fashion shopping digest covering all the news and sales of the week, from the unlikely Miu Miu collab to the better-than-Black-Friday SSENSE blowout; candid interviews with skilled shoppers about what they buy for themselves; product-forward shopping recommendations cribbed from far corners of the internet; and styling how-tos with outfits designed around closet-bettering pieces.

Other special features include fashion week recaps, scene reports, guest curations, and crowdsourced spreadsheets.

Crucially, everything you’ll find here is shoppable. And hopefully it’ll actually save you some money. If this sounds like something you’d be into, subscribe below.

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It's a store. It's a magazine. (It's a fashion shopping newsletter.)

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I write Magasin: It's a store. It's a magazine.
Writer, editor, researcher, midfielder. London.