440: When you're here, you're La Famiglia
Demna's Gucci lands, plus American Olympiads, Alaïa's nylon Le Click, and Apiece Apart's 75% off archive sale
Find a list of only-here discounts up to 25% off in the Magasin Code Index.
Welcome back, “shopping.” Hope you had a nice rest. Aside from last week’s Louis Vuitton 130th Monogram Anniversary pop-up hotel party and this weekend’s NEVERWORNS (cc: Liana Satenstein) x Rachel Seville Tashjian closet sale, I’m still in turning-down-invites mode. Fashion month is so soon, you’ll see me then.
Thankfully, retail is far more out and about than I am. Gucci’s first Demna-designed collection is finally online, including the python heels I scored at the Faubourg Saint-Honore flagship last summer. Magasin-y brands’ SS26 collections are starting to roll out (Tory, Prada, Attersee, etc). Twenty-twenty-six’s first micro-trends—zebra pony hair and colorful polo shirts—are making themselves known. And online archive sales are finally getting serious, with 70%+ off on Sophie Buhai, Apiece Apart, Chan Luu, HommeGirls, Misette…and 60%+ off at Toteme, Simone Perele, COS…
It’s a great day for spending money on beautiful stuff.
With News Editor Maya Kotomori.
What’s new
Welcome to La Famiglia, aka Demna’s Gucci. Previewed last summer, when a selection of inaugural runway pieces were made available in Gucci flagships around the world, those first looks are now available to all online. The thesis feels…familiar, as much as familial. The casting-driven, everyone-on-the-escalator energy recalls Vetements FW17-18, a collection that really solidified his name in the fashion industry, now filtered through Gucci codes. Accessories are doing the heavy lifting, as with the python Vittoria heels that suggest sharpness, equally in dress and attitude, plus Jackies and Bamboos reimagined in new proportions and weathered, live-in washes. If you came to ogle something, make it this $48,000 tiger-print shearling coat.
Tory Burch Resort 2026 leans decisively into the 1940s. T-bar heels anchor the footwear story, while calf-skimming skirts arrive with what can be considered drop-waist versatility (a major trend prediction for this season, street-style wise). It’s a collection more bookish than previous, with period silhouettes rendered practical and very very wearable.
J.Crew launches its first collaboration with U.S. Ski & Snowboard as the official lifestyle apparel partner, timed neatly with the Winter Olympics. The collection reads as alpine-adjacent rather than full gear-kit technical: Fair Isle knits, layer-able rugby polos, and a confident mix of patterns. It’s sporty in spirit, but grounded in J.Crew’s talent for approachable, off-duty classics. Relatedly, Polo Ralph Lauren also released its Team USA capsule this week, equal parts winsome nostalgia and trendwise pragmatic.
No face no case, but…for the self confidence of a logo-less luxury bag. Lemaire’s Croissant is rendered anew in a studded leather iteration that adds both texture and some subtle bling without breaking minimal character. Loro Piana’s Extra Softy shifts into a cosmetic case–adjacent zip-around shape, now in a bigger, softer, more delicate calfskin. Alaïa’s Le Click goes East-West in nylon, finished with the house’s ASMR click-lock hardware on the corners. Familiar silhouettes, with the equivalent of a seasonal handbag iOS update.
Prada’s SS26 collection, now shoppable online, even further specifies its take on elevated workwear, with technical taffeta skirts and utilitarian shapes rendered luxuriously in Raf-Miuccia harmony. Alongside it, we’ve got Prada Intime, a vintage-leaning intimates line: silk pajamas with a Wes Anderson sensibility, tulle negligees, and ribbed cotton essentials. The Pradaverse extends indoors, robe included.
Attersee introduces PS26 with a familiar but sharpened focus on underwear-as-outerwear. Draped silhouettes arrive in a dusty rose, quartz-adjacent palette that feels like an intentional red-sock-left-in-washing-machine pink. It’s very much within the brand’s established language of sensual, relaxed, and slightly undone; a reminder that Attersee has been doing the slouchy pants that could double as jammies before it was broadly appropriated by mass culture.
Zebra print keeps its momentum with two new pony hair arrivals. Jamie Haller’s zebra Kitty heel adds a more graphic note to the sensible-heel category, while Rachel Comey’s Witch Bag translates the pattern into a structured, turn-lock tote.
Two distinct jewelry drops share a material-forward mindset. Nina Runsdorf’s Wood Collection pairs diamonds with carved wood elements, balancing glittery preciousness with a more organic texture, hewn into smooth shapes. And at Old Jewelry, Zoé Mohm’s Winter Collection leans into brushed, antique-feeling silver with a charm bracelet collect-them-all approach to brooches, pendants, and bracelets. Both designers offer more detail-oriented alternatives that grab attention by drawing the eye closer; jewelry intimacy.
There’s also: Flagging the Rosie Assoulin trunkshow on Moda Operandi just to make sure you’ve seen this dress; Leset’s January Capsule brings with it new contributions to the SS26 colorful polo wave (see also: Flore Flore, High Sport), plus expansions on its classics in butter yellow, ashy brown, multi; The North Face’s Casentino Wool Pack, a heritage fabric filtered through mountain gear logic; SS26 pre-access for Swedish Stockings, which got the dusty pastel memo; Donni’s January Edit, a palette cleanser of slouchy separates that excel at “effortless”; the first ever sneaker by Sandy Liang, a hybrid ballerina flat-gum sole creation; the addition of the Julie Polo by Flore Flore, the newest member of the brand’s core collection of polo sleeve lengths; &Daughter’s Cashel Chore Jacket, a sturdy and earnest piece of outerwear like if David Foster Wallace didn’t suck and dressed well; the Slim Stovepipe Jean by Jamie Haller, a new proportion positioned to remedy this new year baggy-jean fatigue; and the first drop of the year from Gimaguas, continuing the brand’s knack for Tankair-rivaling (someone had to say it) edgy-model basics.
Home releases
Meet À LA, a new home fragrance brand built around agar wood—the world’s most precious wood. À LA’s signature scent layers the agar wood with patchouli and sandalwood, skewing smoky, deep, and atmospheric rather than sweet, and is available in both incense and pot pourri. It’s a concise debut that prioritizes raw materials to set the tone (one could say, the room tone…).
Hudson Grace releases its second collaboration with the late Diane Keaton, honoring her iconoclastic eye for a good black-and-white pattern (houndstooth, stripes, polka dots…the list goes on). The collection translates that sensibility into place settings, tableware, and linens that feel as graphic as they are timeless. It’s a thoughtful extension of Keaton’s personal style; minimal, opinionated, and deeply cinematic.
What’s on sale
Toteme’s sale is live with a color-organized layout, making navigation unusually efficient. Discounts hover around 40% off, with deeper cuts reaching 50–60% off on select pieces like this shearling bag and this cowl-neck dress; two more classic Toteme starter pack items perfect for the shopper just beginning their journey into the brand. It’s a solid moment for those more evergreen closet staples, as well as the more seasonal colors that we didn’t see dip below retail price (like the trendy butter colors).
Simone Pérèle offers up to 60% off across a wide range of bras and coordinating underwear. The assortment spans multiple fits, coverage levels, lace treatments, and colorways, making it particularly strong for building a functional lingerie drawer without sacrificing design. Value-forward, however it’s crucial to point out that brighter colorways yield higher discounts (see: the Canopee in Lime).
COS continues its sale at up to 60% off, arriving as the brand climbs steadily in popularity rankings, per this week’s Brand Rank. Some of these prices are what our friends across the pond call “bonkers”; like this white cotton mini dress marked down from $120 to $36. These prices make for an efficient entry point for anyone newly COS-curious, or overdue for a smart skirt refresh.
Maimoun’s End of Year Sale reads like a field guide to emerging and experimental designers. The mix includes SC103, Julia Heuer, and J.Kim—pieces that skew artful, practical, delightfully strange, or just generally Bushwick for those flirting with the genre/locale/ethos. It’s the kind of sale where discovery is the point, not just the discount.
Shopbop adds an extra 25% off sale items with EXTRA25. Highlights include Staud’s Large Demy shoulder bag at 30% off and a Theory jacket marked down 40% off; each with that added discount at checkout. A strong moment for mid-price luxury designer staples that benefit from incremental savings.
Chan Luu’s Winter Sale runs up to 70% off past seasons, with an assortment heavy on accessories. Select apparel, like the white pinstripe balloon pant, is 50% off and final sale. Jewelry sees more modest reductions, around 25%, but remains well-represented.
James Street Co.’s winter sale takes 40% off sitewide, and it’s all about that signature cashmere. The edit favors their super-soft blends, with a discount automatically applied at checkout.
Curated vintage shop Maj Kiosk launches The Armani Drop, an edit dedicated to the late great designer (you can access with the password THANKSG). Standouts include the “Thanks Giorgio” shirt, playful nods to Girbaud-era nostalgia, and mohair layering pieces. It’s both reverent to the Armani legacy, and irreverent in all the ways good, considered vintage should be; taken seriously, but not taking itself too seriously.
There’s also: A couple of Sophie Buhai objects on sale at La Garçonne, a wonderful opportunity to collect or gift her silver with less sting—the Coquille Box and Nautilus Comb both 70% off; Apiece Apart is throwing a rager of an online sample sale for two days only, reaching up to 75% off—billowy, printed vacation dresses and roomy trousers for under $100 (!); La Collection’s end-of-season transition at 50% off, strongest on tailored wardrobe anchors; a two day, 20% off sitewide sale at Bona Drag trims a little off the top of new-in Emily Dawn Long swan knits, on-sale high-throat Loeffler Randall flats, and everything else with its2026; virtually Aesther Ekme’s entire leather bag collection is on sale up to 50% off; HommeGirls at 75% off, a clearing-house moment for some independent magazine-supporting merch; Bally’s Winter Capsule is already enjoying deep discounts, bringing this painfully cute bunny fleece down by 40%; Bevza’s seasonal sale, for any and all Ukrainian modernism needs; the Araks annual sale, dependable for silk and lingerie upgrades; Madewell’s end-of-season event, best approached selectively for denim and knitwear to fill in any gaps you may have post new-year-closet-purge; and the brand behind my lifelong-favorite belt, Saint, is having a 20% off sitewide sale (excluding new-in, including archive).
Home sales
Misette’s private sample sale delivers bold tableware at steep discounts, some reaching up to 60% off. Larger patterns and brighter palettes are most heavily reduced, including these playful candlesticks marked 90% off. Yes, they are literally $5. It’s an e-sample sale for the home with a very low fiscal risk for a very high reward. It’s called economics.
Le Creuset’s Winter Savings Event spotlights its best value in bundled sets, where discounts feel most substantial. Bolder colorways see heavier reductions, making it a particularly good moment for loud cookware rather than default neutrals; kinda like clothing. Great time for that statement piece; except instead of a coat, it’s a Dutch oven.
Piglet in Bed’s Winter Festival Sale takes 20% off its much-praised linen sheets and shams. The discount applies across colors and patterns, removing the usual hierarchy between classics and seasonal prints. Per the advice of interior savant Paige Wassel, perhaps mix some prints; like the Pine Green Pembroke Stripe with the Pearl Posy Bud. Just a thought…
Cadence is running a sale on its Extra Large Parcels, a modular storage favorite for frequent travelers. The transparent, TSA-friendly format makes it especially practical for international trips where liquid restrictions apply and, apparently now, must be viewed in a transparent bag. At least this one is cute!
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