381: The fall shopping spreadsheet has come to collect

Plus a big, accidental Phoebe Philo sale, introducing In House, and taking back the jean jacket.

Aug 13, 2025

Find a list of only-here discounts up to 25% off in the Magasin Code Index.

Late summer’s evaporative clothing tendencies are so fluid and easy when you take the city out of the equation; the swimsuit-integrated-into-dinner-look flick of the wrist as easy as falling out of bed.

I’m in New York for like two weeks again before chapter-whatever in this endless season (spoken like someone who believes they’ll never get old) takes me back to Europe (Copenhagen, Paris, Nice). I love it here, and I’m looking forward to the Manhattan swarm of NYFW and then locking in for winter. But the days I’ve spent here recently have not been the most inspiring in terms of fashion. The bits of string and fabric and tiny, useless armor I’ve been calling outfits are lo-cal in the scheme of what a closet can do in a real city like this.

Good thing it’s almost that time again.

For the third year running, I’m asking for your fall shopping recs. I’m assembling a massive Google Spreadsheet that’ll consolidate all of the specific items, brands, stores the Magasin readership is buying, which I’ll then make public so we can all dive into the raw data to further inform and inspire our own wishlists.

Take the fall shopping survey here.

I love working on these because they yield thousands of replies and I always learn about new brands and see what’s about to trend. Last year, it was The Row Margauxs, Bally boat shoes, and the Madewell x Alexa Chung collab. In 2023, Agolde cords, Emme Parsons loafers, and lots of Loulou Studio. The fall shopping spreadsheet licks its finger and holds it to the wind, and it knows based on our combined intent what’s coming before even we do.

Just like how you aren’t in traffic, you are traffic, I’m asking you to be the fall shopping spreadsheet you wish to see and share your own shopping plans in the link above.

What’s new

I stopped by the new made-to-order, tweaked-to-measure tailoring brand In House’s showroom today to find some pretty precise things happening. It’s a small launch collection—some banana-fiber knit sets, Spiber cashmere-wool suiting, darted Oxford shirts in regenerative poplin—with “more playful things” on the way for spring. There’s an environmental bent, if you couldn’t tell, which does nothing to detract from or even experientially affect the high-level fits and feels of the pieces, which stand on their own against more established suiting game (while still doing the serious homework and legwork to dare apply the term “sustainable”). I met a pair of pants that more than passed muster and a zip-up jacket that completes into a suit for an intimidatingly chic woman. Only in-showroom visit shopping for now.
I have to admire Tank Air’s refusal to get flattened by its viral, if highly dupable, basics into just “a TikTok brand.” (High Sport, another close victim of this kind of hype, pulled away by largely ignoring the hysteria around its Kick Flare pants and doubling down on clever imagery and great, permeating design in other categories.) Since achieving holy grail status on its sculpting tanks and halter tops (I have them, yes they’re very flattering), the brand’s ignored calls back to pieces with universal appeal and instead followed its creative inclinations toward handwoven Thai silk wrap skirts, wrought silver headbands, Merino wool laptop cases…no gods, no masters, the mantra seems to be. You can access the drop early via this password protected page with ubon.
First SKUs of Toteme’s FW25 have arrived with early access for card-carrying fanatics (i.e. those who’ve registered their emails). The mini T-Lock clutches look practically edible, and a pair of navy satin Robin Hood boots are a great styling trick for re-energizing existing basics. Meanwhile, if you’ve been following my trouser saga, I think this wide-legged wool-viscose pair might be the foil to my Aritzia Effortless Pant habit in a more agreeable composition.
St. Agni’s August collection looks great. And just generally, the brand’s been making good strides in US anchoring, with its recent NYC popup and event programming (private dinners, cocktail parties, etc). I see it as a young Toteme or a more mature Paloma Wool, or even the Aussie Tibi. The poppy reds, techy taffeta, and sheer wool knits are making a strong case for its standing on the coming Brand Rank…just a hunch.
Jamie Haller’s Loverboy Jacket, a half-priced and possibly superior alternative to The Row’s Ness denim jacket…I wonder, is the avant fringe reclaiming the jean jacket from the cheugy center?
I hadn’t thought about Bevza for some time, but that was my loss! The PF25 collection is a very wearable and attractive evolution of the brand’s language (Ukrainian folk motifs, wheat, cutout and reworked suiting, bra-hook closures). Take this phenomenal square-necked polo and poplin shirt, or this double-collar satin shirt, or this (under $400) cube clutch—sweet and unique and totally plausible.
Emily Dawn Long swan sweaters have landed. In case you missed it, so did the swan halters. Emily’s Swan Song.
My inbox is once again asking if I’m “Doing Things.”Outdoor Voices returns to the ecomm-versation with the backing of founder Ty Haney, but TBD if the collection itself is doing anything for me yet. (I like the capris, I’ll concede.)
There’s also: If you buy five jars of Pamela Anderson’s Pickles (or $160 worth of anything else from Flamingo Estate), you’ll get a free candle in honor of founder Richard Christiansen’s birthday; early access to Posse’s FW25 collection includes this might-as-well-be-Alaïa off-shoulder plaid dress; and ever one for the anti-hero, Balenciaga launches the Carrie bag (probably the cancellation is probably just good timing, as Balenciaga sees it).

Home releases

New York design darlings Astraeus Clarke launch objects to complement their lighting and furniture offerings: patinated, counter-cultural vases and smoke trays and even a 21-piece metal Constellation Set, “a grown-up nod to the glow-in-the-dark ceiling stars of childhood.”
Service Projects has only a handful of offerings in its limited dishware lineup, but it’s made space for two ice cream cups (priorities, et al), the latest of which finally landed following a fabulous 3 Days of Design debut.
Raincoat brand Rains, also of Scandinavian origins, likewise finds a calling in stainless steel eating accessories in its first foray into home goods, though more at home in a camping pack than a diner (as SP). Also found: vacuum flasks, carabiners, and cooler bags.

What’s on sale

I just discovered that Phoebe Philo, whose whole retail model is that you can only buy it online directly from the brand or in person at select department stores, has 28 products listed on Cettire, the off-priced Euro discount site. While the original prices listed by each product are sometimes inflated (the Gig Bag is $2,700 on phoebephilo.com rather than the struck-out $2,888 on Cettire), in other instances they’re downplayed, and the final price shown does reflect a discount that makes each piece the cheapest you’ll find it…anywhere…and by quite a lot. The Basket Cabas is listed at $3,463 (compared to $4,700), the Kit Top Handle is $3,271 (compared to $4,500), the Peak sunglasses are $358 (compared to $460), and the Classic Jeans are $950 (compared to $1,700). Prices are quoted as “duties included,” though no guarantees what that means in this tariff environment, and yes, Cettire is a real and trustworthy (Magasin-vetted) site. My guess is that Phoebe Philo corporate will soon chase down whichever retailer partner of theirs is in breach of contract by having uploaded these pieces to Cettire and have them pulled, so consider these discounts extremely ephemeral.
Reformation’s sale launched this week at 40% off. Hot links: low-rise jeans, shrunken v-neck cashmere, scrunchie loafers.
Something called Afterpay Day is happening, and it must be an Australian thing because it’s causing decent discounts over at Faithfull, Désordre, Isabelle Quinn, Viktoria & Woods, and Assembly Label. I’m not in Australia, but the sales still seem to apply to me.
New things coming Michelle Del Rio’s way (finally), but until then she’s running 20% off sitewide with HOTSUMMER. That includes sample pieces already priced as low as $145.
There’s also: Babaa’s calling it a summer sale, but there are conveniently a lot of early fall knits lightly discounted; Déhanche’s belts are on final sale up to 70% off (there’s an additional 30% at checkout); B Sides is running 40% off new and 25% off vintage; and Glossier’s End of Season sale (which I didn’t know was a thing for beauty brands) grants 20% off and some nostalgia upon seeing Cloud Paint.

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