If you missed yesterday’s send, the gist of it was: We made an app! It’s all of our readers’ fall shopping compiled into a sortable, minable database. We call it the fall shopping spreadsheet because it used to actually be one. Now, it’s something different.
Here’s the “spreadsheet,” again.
The reader report we sent out yesterday found that the top four brands cited as “on their radar” (named 15+ times) were The Row, Toteme, Khaite, and Dries Van Noten (and I want to point out again how meaningful it is to have DVN rank among this cohort). The second-tier brands (named 8-12x) were Róhe, Kallmeyer, Celine—a unanimous pick from our expert contributors—Jamie Haller, Emily Dawn Long, and Phoebe Philo.
The most-shopped site was The RealReal by a meaningful degree, followed by MyTheresa and Net-A-Porter. A broad range of trend call-outs counted cummerbunds, purple, embellishments, and skinny jeans.
Of all 700+ products submitted to the sheet:
The Row’s Caden Loafers and Jamie Haller’s Crease Jeans are tied as the most recurring single products
After them come The Row jeans, The Row Gala pants, Róhe Velvet Mandarin Jacket, Aflalo jeans, Still Here jeans, Flore Flore tanks, Agolde jeans, and High Sport pants
There were handful of instances where one person ID’ed something on their wishlist that another person had just bought: Comme Si knee socks, Source Unknown Herman wrap trousers, Arakii pencil skirt, The Park scoopneck bodysuit, Cara Cara wool cashmere top, Nakedvice leather jacket, Repetto jazz shoes
The most-listed category were shoes—129 of them
Boots first (mostly Jamie Haller and The Row, plus some Ann Demeulemeesters, Manolos, and Herbert Levines)
Then loafers (including Dear Frances and Gucci) and ballet flats (heavy on Chanel, also some Repetto and Miu Miu)
And then sandals for some reason??
The most-listed item type—57 of them—are button-down shirts (many from Toteme and Comme Si)
Bags are mostly totes, Métier among them. And raffia bags carried over from Summer, from Tory Burch, Dragon Diffusion, and EDL
It’s now been 24-ish hours since we opened access to the site, and there’s new data to report. As in, how readers are shopping other readers’ shopping.
The most-clicked thing were these Made Some surf pants wishlisted by Alyssa Vingan, followed by the &Daughter v-neck sweater I wore a ton last fall, followed by the 6397 quarter-sleeve knit I just got, followed by…more surf pants on Alyssa’s wishlist, by High Sport (she likes what she likes)
The most ordered-from item (i.e. generated the most orders, not necessarily for the product linked) was a landing page for Bottega Veneta bags on The RealReal
The most on-page clicks…like, from the text in the actual newsletter…went almost evenly to Scout LA and Desert Vintage, two of Kate Young’s store picks
The spreadsheet lives! Always more to discover by just getting in there and clicking around. Fall is still coming, after all.
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