Find a list of only-here discounts up to 25% off in the Magasin Code Index.
Next week, the fall shopping spreadsheet goes live (you still have time to take the survey here). And then, basically immediately after that, it’s Fashion Week. Where did summer go. It felt like…a little Europe, New York malaise, some Americana, and then it’s just over? Is that all there is, to a fire?
Brank Rank will capture this officially when its time comes, but I am thinking about the pieces that defined this year’s freest, most undressed season subjectively. I think, from beginning to end, the Literary Sport x Xero Shoes collab was the most emblematic single item—I’m thinking of Louis Cheslaw toting my own pair around Paris while we tried finding each other in between appointments, styled by Reuben Perin as a bag charm for his The Row Park, me wearing them with trousers around Manhattan and climbing on rocks at swimming holes in Colorado—they sold out instantly (but did you know you could buy a DIY sandal kit from Xero?). And separately, the brands crushed; Andrew J.S. mentioned both in the mini shopping quiz I gave him for the Magasin redesign recap.
Emily Dawn Long was the other relentless force. Her t-shirt pop-up at Men’s Week landed Bug Mes and Spoiled Boys on cities-full of hotties, inclusive of Kaia Gerber and Jeremy Allen White (who also showed up at her Paris Disco). She’s up for the CFDA this year. She can’t stop throwing parties. She makes Meta Glasses seem cool. She launched the best brand Substack that exists (at EMILY DAWN LONG). When I stopped in to see the new Aflalo, chief brand officer Emily Pero was wearing EDL and looking amazing. She made a shirt just for Emilys! I’ve seen it on Emily Sundberg and Emily Newnam. She’s opening a (not so) secret (anymore) store in LA. She’s become one of those people I am constantly wondering how she gets everything done in a day. In an early skim of fall shopping survey responses, her name comes up a lot.
Still Dries. As previously established, everything is Dries now, and Dries itself just keeps getting better. I wore it to a wedding and the link to my sold-out-past-season dress is the most-clicked, most-ordered thing from August.
And some mini mentions: H-O-R-S-E Sport (everyone on our Substack Island St. Martin trip packed theirs), Still Here (keeps opening stores, and I keep spotting it on cute girls), and Kallmeyer (a wedding is a great occasion for an impromptu fashion show).
With News Editor Maya Kotomori
What’s new
The first chapter of Fform’s FW26 is now available, and all eyes are on the outerwear. (The Demi coat is extra fab.) Plus: there’s column-like draping in the cherry-red Kahlo dress, textured-striped and fringe-hemmed organza skirts like the Paige for your ivory fixation, and the waist-sculpting Noah coat, which could also function as a dress if you try hard enough!
It’s a very major time for accessories that have a sense of humor, geometrically. Lemaire introduces the Helmet bag, a grained leather hobo shaped like les masques used in fencing. The latest Khaite x Oliver Peoples sunglasses, the 1965C, offer a tilted scale, slightly oversized silhouette of those traditional mid-century rectangular shades.
Very simple: it’s the J.Crew Rollneck, but cropped. The new version of the classic shrinks in at the waist with a great vertical ribbed knit detail, though the quarter-zip leans a hair too trend conscious, in Maya’s opinion. (She also would like to note that Emma Chamberlain’s campaign has her about to cop the Mazie blue color.)
Maria McManus has exceeded the mark with her FW26 collection which, now on e-comm, we see is also well-priced for the materials. The wrap skirt trouser, ladder stitch crewneck (recycled cashmere and cotton), and cropped Japanese corduroy jacket are each sub $1k, and a lot of the shirting is sub-$500.
Meet Koshik: a new contemporary footwear brand lacing together history and leathercraft. Based in Armenian style, the heritage Areni mule takes inspiration from a traditional leather shoe found in the region’s Areni cave, hence the name.
There’s also: The well-rounded and very Western new release from Guest In Residence, the knitwear brand creative directed by Gigi Hadid, with a campaign co-starring her sister, Bella; the minimalist and wonderfully color-blocked first fall drop from Ossou; the ethically girly Cou Cou x Sandy Liang capsule (the days of the week undies are already sold out); part one of fall by Donni, with some great kick flares, may we add; and the restock of the animalian Dolly and Bambi jackets by Carelli.
Home releases
Rosie Huntington-Whiteley’s home decor brand Memoire is now available at Moda Operandi in an exclusive trunk show. The collection, based on turning personal home baubles into design objects, is featured nearly in full on the e-tailer, from leather picture frames and notebooks to candles.
What’s on sale
This is the hat trick for Italist sale mentions, and a delicious one at that: the private sale, featuring over 25,000 items, is officially on. Most exciting beyond the Gucci Jackies and Celine blazers is the Saint Laurent selection. There are a lot of pieces from seasons ago that stand the test of time, like this pink metallic disco dress 75% off, and pleated silk blouse 67% off. We recommend filtering by designer and having a field day.
It’s the Posse end of the summer sale, with 30% off at checkout. The best value really emerges with co-ords that can have extra longevity beyond the matchy-matchy in your own wardrobes, like the pleated Esme cami and trouser, or blue-and-brown stripy Nadine top and skirt.
The Frame end of season sale acts as a liaison between summer and fall. There’s a dizzying volume of discounts, so it’s best to approach this one with a mission: good staples via denim (duh) like the cuffed hang jeans and easy blouses like the silk balloon are a solid bet for something to endure the seasons. Oh, and there’s an extra 30% off the whole sale section at checkout.
So, the Attersee-Attersee sale may be over, but there’s a branded warehouse sale edit online now via 260 Sample Sale and it functions like an ICYMI. Some pieces are actually 90% off, like the silk Silo top, and there are a lot of jackets like the washed canvas Quarry (80% off, btw) also in nearly full size runs.
There’s also: the tropical-relaxed vacation ease of Alemais now on sale 30–40% off; some great, statement-making florals on sale at Rachel Antonoff; and up to 50% off at Re/Done, from baby tees to loose-fitting denim.
Home sales
The Leesa Labor Day sale has begun early, with 30% off these GreenFlex Foam mattresses. This one is a true utility-based home furnishing adventure; best to take inventory of you and yours’s bed ages, and perhaps take advantage of the 30% off for a guest room or two—the Legend is a legendary hybrid, for those curious.
It really is mattress season: Coyuchi is holding its semi-annual sale with 20% off all bed essentials. That includes the natural REM mattress and all the different fabrications of the sheet sets, from the relaxed linen to refined cotton percale.
There’s also: up to 25% off at Boll & Branch as a little pregame for Labor Day sales on bedding bundles; and the cobalt blue Lazy Jamie TV tray, now 40% off.
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