What stood out to me across both parts was how often people clearly wanted the brand, just not necessarily at full price. Toteme took the top spot, but the private sale and discounted pieces did a lot of the work. The desire is obviously there. The full retail premium may be a different question.
totally, but people are naturally value-oriented. there are a lot of brand names that can be bought for deeper discounts, but these are the most shoppable at any price
What stood out to me across both parts was how often people clearly wanted the brand, just not necessarily at full price. Toteme took the top spot, but the private sale and discounted pieces did a lot of the work. The desire is obviously there. The full retail premium may be a different question.
totally, but people are naturally value-oriented. there are a lot of brand names that can be bought for deeper discounts, but these are the most shoppable at any price