489: Hacking Google
Plus the vintage Banana Republic secret is out, we all love Ref x Umbro, and Moda's private Prada sale.
Find a list of only-here discounts up to 25% off in the Magasin Code Index.
I use the Google sponsored products box like a little shopping snack throughout the work day. Like when I just searched “bottega veneta velvet steps” (my bottle of the new eau de parfum just arrived—I sprayed it on while still wearing a hoodie and pajama shorts), I’m also shown a pair of beaded Dries heels on sale at Net-A-Porter and a surprising vintage wire-frame Bottega minaudiére on 1stDibs. I click into both.
I know from past experience when I’ve searched “colbo”—not a brand Google can easily make affiliate revenue off of—the box populates its best AI approximations of the style through monetizable channels. When I test it out now, it shows me ramie Leset pants, a studded organza Wales Bonner skirt, a dusty rose Rachel Comey skirt, none of which read very Colbo to me at all, but that I open tabs for nonetheless.
Last night I was hacking the feature’s people-pleasing tendencies to get around The RealReal’s notoriously useless internal search: “colleen allen trr,” “vintage slip pastel trr xs,” “prada vintage dress trr,” “beaded kitten heels 36 trr.” The point was not accuracy, which it won’t deliver, but a spacial, algorithmic trigger for tangential pieces otherwise buried in TRR’s depths. I am stupid to keep outing my saved items since you keep buying them, but this recognizable Chanel crochet top came up and it’s way underpriced. This Oscar de la Renta mini dress is slightly more than I want to pay for it but is a dream. This clear-sequined Giorgio Armani slip surfaced on Poshmark and congrats to the size 8 who picks it up. Wish I was you.
With News Editor Maya Kotomori.
What’s new
Banana Republic tapped vintage sourcer Amy Blanchard, author and co-founder of the iconic Portland-based store James Rowland, to curate a selection of 70+ archival BR pieces from the ‘90s and aughts in a limited drop that hits the site Wednesday at noon ET. (We’re sharing early as it’s a sell-out risk.) Amy sees the brand at the height of its nostalgic power, folding in buttery leathers, era-true raw silks, sophisticated slash-neck knits…as a longtime harborer of the vintage Banana Republic secret myself, it was inevitable that the brand’s lasting quality and timeless fits come front and center.
Introducing Proenza Schouler PF26, a collection that carries the weight of transitional dressing with an impressive line-up of fabrics. There’s everything from pleated georgette silk dresses like the Paulina, to heavy sable suit separates and textured jacquard dresses for the random 50-degrees Fahrenheit day. There are also many versions of the brand’s universally flattering stretch viscose to choose from—the Nayara and Paz, for example.
It’s the first drop from 6397’s PF26 collection, and the brand language really carries through in new denim washes and bright, lightweight knit color palettes. The hues in question: the straight leg Icon pant in moss, and the wool-cashmere blend scoop neck vest in an orange-red. 6397 is strategic with their statement pieces, in that there are only a few at a time—like the scraps skirt and S-curve dress—making the basics-driven collection feel like a woman’s actual closet.
We can all admit that the blokette, footballer-hot girl uniform (wearing sports bottoms and team merch with bows and heels) is dead, but Reformation x Umbro found a way to breathe some life into its corpse. Apart from the necessary Umbro-branded pieces (the knit dress is good), there are standouts like the track-inspired Ayer jacket and contrast striped Aitana pant that remind us how the best parts of the sport are perhaps the silhouettes.
Zac Posen’s latest experiment with GapStudio takes on the traditional white pocket tee, which he’s managed to turn into a limited-edition exclusive. The capsule consists of two items, each a take on the white tee: a structured scoop-back pocket tee, and a boatneck backless maxi dress that turns a simple T-shirt into something much more glamorous.
Loulou de Saison ushers its FW26 collection online with a flourish of silk twill, ribbed jersey, and fine-knit cashmere. We bring up the materials because of the price points: the Alera pants are $440 for 100% silk, as is the Miles long-sleeve polo in 100% fine-knit cashmere. The ribbed jersey camis sit right at $100, which is only an added bonus to the fact that they’re really, really soft.
There’s also: A washed canvas drawstring backpack with a luxe suede base from Attersee; the classic LMB Iris heel, now in a mule; a boucle-driven Lauren Manoogian Resort 26 collection, now on-site; a fragrance multi-balm and perfume oil from Diffar, whose hair oils have quickly entered the Magasin beauty brand universe; The Crown Affair x Ilia Out-The-Door Ritual Set, with a little something for several hair types; and UNIQLO’s Peace For All campaign, an initiative using artist-designed T-shirts from the likes of Sofia Coppola and Ke Huy Quan to raise money for international organizations that support those in need.
Men’s releases
Déhanche launches mens, aka five styles in different sizes and levels of bling. The Baptiste and Jorre are the most day-to-day choices with simple hardware and black leather, while the Hollyhock and Alegra include the multiple-ring detail for those who want to participate in the brand’s signature detailing.
Home releases
Autumn Sonata just released more colors of their pool towels, and they accidentally reflect the four houses at Hogwarts. There are two stripe variations, the green horizontal Charlotte, and the vertical Helena, available in their host of primary colors: blue clay, madder, and ochre.
What’s on sale
We love when Moda Operandi does this: take 50% off private sale with JUNE50 until midnight on June 24. Said sale selection includes an array of Prada and Miu Miu pieces from runways past, select Alaïa bags like this studded suede Le Teckel, and hella shoes (for perspective, all the surprisingly comfy leather Bottega heeled mules are now sub-$800). Sizes are already limited, so it’s best to follow your deal instincts.
Access is granted to Lemaire’s private sale when you sign up for their free newsletter. These linen viscose pyjama pants are nearly 50% off, and bags are included too, like the shoulder gear bag. A favorite is the light nylon hooded raincoat marked sub-$800, which is major for Lemaire outerwear.
CUUP is having a sale where some bras get…sub-$20? Discount is color and size dependent, but there’s such a variety of styles and silhouettes that you’re bound to find something aggressively discounted, like this mesh balconette for $29 (originally $68). There are also matching thongs, boyshorts, and bikinis for around $5 per pair.
There’s also: 20–30% off Ouai haircare for Amazon Prime Day, featuring products like the scalp and body scrub and detox shampoo and conditioner duos (it’s also a great time to get refill sizes for 20% off); a seasonal sale from Aureum that includes gemmed belts, as well as a gold metallic iteration of the Cassandra clutch; an extra 20% off at the Hill House Home semi-annual sale, perfectly timed for smocked dress season; and the mid-year Tangerine sample sale now online, with an automatic 30% off at checkout (our eyes are on these Superyaya trousers).
Magasin may earn some money if you make a purchase through one of the links above.
Follow us on Instagram at @magasin.ltd