so one thing i'm pulling from the top spots and others fleshing out this list is that people's budgets may be tight. we can't buy some of the aspirational things laura is posting, but we'll buy the dupes from cos or the diffusion collections from j crew. or a $12 pair of underwear. kind of glad to know that i'm not the only one who needs to stay mindful of how much i'm spending on clothes.
Love how you framed this as more than just ‘who’s buzzy’—it’s really about where attention actually turns into action. What stands out is how the spectrum runs from COS all the way to The Row, yet both function as wardrobe anchors in different ways. It makes me wonder if the real common denominator across this list is that each brand offers at least one ‘trust piece’—the kind of item you buy once and then keep coming back for more.
so one thing i'm pulling from the top spots and others fleshing out this list is that people's budgets may be tight. we can't buy some of the aspirational things laura is posting, but we'll buy the dupes from cos or the diffusion collections from j crew. or a $12 pair of underwear. kind of glad to know that i'm not the only one who needs to stay mindful of how much i'm spending on clothes.
Laura I could have gone on the “2 wolves live inside of me” Tôteme bender for at least a few more paragraphs..🐺 🐺 😘😘
hah, i was running on fuuuumes
The wolf metaphor was so good hahaha
This is always my favorite data!!
JCrew is SO back!
most exciting thing I’ve read all week !!!!!!!
I love Magasin data <3
This is so so interesting, thank you !!!
Love how you framed this as more than just ‘who’s buzzy’—it’s really about where attention actually turns into action. What stands out is how the spectrum runs from COS all the way to The Row, yet both function as wardrobe anchors in different ways. It makes me wonder if the real common denominator across this list is that each brand offers at least one ‘trust piece’—the kind of item you buy once and then keep coming back for more.
I don't understand, where is Patine @patineparis ?
OK just kidding we are french only and still very niche.
But my new goal is to be featured here next year !
Thanks for all this valuable content, your newsletter is solid gold
xx
Charlotte @charlottetexas
I don't understand, where is Patine @patineparis ?
OK just kidding we are french only and still very niche.
But my new goal is to be featured here next year !
Thanks for all this valuable content, your newsletter is solid gold
xx
Charlotte @charlottetexas
LOVE pieces like this <3
Loving the data !