300: Magasin Private Sale discounts the impossible
Sales you won't find anywhere else on the internet, from 26 of our favorite brands.
On the occasion of our 300th post—and the fact that it’s undeniably, already, actually Black Friday—I wanted to do something new, serviceable, and reflective of the greater network that is Magasin.
I’ve spent the last almost-four years concurrently fostering relationships with brands and building trust with readers, and it seemed like the right time to leverage one for the other’s benefit. So I tapped a couple dozen of this newsletter’s most highly regarded and frequently featured labels, and I asked them to offer something to the Mag audience that they wouldn’t find anywhere else, during the most aggressive shopping week of the year.
The inaugural Magasin Private Sale features exclusive discounts from brands that have never advertised, and as a rule don’t run, sales. It lobs additional percentages off already-generously reduced prices you won’t be able to find anywhere else on the internet. It’s compelled brands to begin markdowns on seasonal items that won’t be publicly discounted for days or even months. When I reached out to brands with this idea, I proposed at least 20% off to provide real value to readers, but some came back with more—codes for as much as 50% off, and with sale-on-sale offers netting out in the 80s.
These extensive discounts are available only to paid-tier subscribers, as a thanks for supporting. If you’re not yet a paying subscriber, you can upgrade at any time and get access to the discounts immediately (though some expire at the end of the day). It’s $5 a month of $50 a year. I’m dropping a sign-up button here if that’s of interest:
If you’re curious about what lies behind the paywall, I’m proud to share the bananas collection of brands I was able to bring aboard for the first ever Magasin Private Sale, plus a taste of the discounts they’re granting our little community.
Maria McManus, Alex Mill, Fforme, Baserange, Nu Swim, Hudson Wilder, Sensoria, Everybody.World, Regime des Fleurs, Lié Studio, and Maison d'Etto are extending 20% off their entire sites, including already-on-sale sections, while La Collection and A.P.C. roll out an extra 15% off their archive sales as does By Malene Birger on full-price. Lesse ups it to 25%.
Colleen Allen and Ruadh, brands so new that neither have hosted a sale in their entire existence, have each offered 20% off for the first time ever. Fane, while already several years old, has also never been on sale, yet it’s extending 20% off exclusively here.
Attersee, Emme Parsons, Agmes, and Brooke Callahan are giving Magasin readers the chance to pre-shop their Black Friday sales before they go live to the public, where discounts reach up to 80% off.
Déhanche sweetens its currently running tiered sale with an extra $20 off any order. Outline fires up its FW24 sale at 25% off, even though those pieces won’t be officially marked down until January. On top of an extra-20%-off-sale offer, L’Ensemble also invites readers to use the discount on full-price Proenza and Veronica De Piante.
And for one day only, J.Hannah jewelry is 20% off, while the nail polish line is a whole 50% off, exclusively here.
Keep reading below the fold for details on how to access every one of these exclusive discounts.
Fforme
Deal: Additional 20% off archive sale
Top picks: Fforme uses the most opulent silk jersey, and the Reva dress cut from this material is down to $260 (from $1,290!) with the code
Code: MAGASIN20
Live dates: Now through Friday 12/20
Maria McManus
Deal: 20% off the entire site, valid on archive seasonal sale
Top picks: I can’t believe these drawstring pleated pants are in the sale section already, and with the code they come down to $386 (from $690!)
Code: MAGBF20
Live dates: Now through Monday 12/2
Fane
Deal: 20% off a selection of nine bags (for Fane’s first sale ever, honored!), discount taken at checkout
Top picks: I wear the Bra Bag almost as often as I wear a bra, it’s time to pick another one up in calfskin
Code: MAGASIN
Live dates: Now through Thursday 11/28
J.Hannah
Deal: 20% off jewelry (doesn’t apply to Ceremony or custom pieces) and 50% off nail polish
Top picks: 20% off $1,000+ jewelry is significant…to say the least—the diamond stirrup ring is down to $912 (and nail polishes are only $11)
Code: MagasinVIP for jewelry / MagasinPolish for polish
Live dates: Today only! Code is valid during West Coast hours
Sensoria
Deal: 20% off the entire site, including already-60%-off edits from Salie 66 and Past Tense, plus two vintage edits
Top picks: A very beautiful fine-knit quarter-zip in cherry red that’s down to $259 from $810 with the code
Code: MAGASIN20
Live dates: Past Tense available now through Monday 12/2, Salie 66 available now through Thursday 11/28
Emme Parsons
Deal: Exclusive access to pre-shop seasonal sale, including 40% off current-season and 80% off archive and samples
Top picks: There’s a sample pair of the Ernest fisherman sandals in ivory calfskin that I have for $119
Code: None needed, access through this link
Live dates: Sale goes public tomorrow, runs through Wednesday 12/4
Agmes
Deal: Exclusive access to pre-shop seasonal sale, including 25% off a majority of the collection, discount taken in checkout
Top picks: These bubble earrings from the Simone Bodmer-Turner collab are down to $180
Code: None needed, access through this link
Live dates: Live now
Brooke Callahan
Deal: Exclusive access to pre-shop seasonal sale, 25% off the entire site
Top picks: Proud owner of the purple tie pants, and I think my next move is one of the just-released full-zip fleeces
Code: MAGASIN
Live dates: Now through Thursday 11/28, then the sale goes public and runs through Monday 12/2
Déhanche
Deal: 30% off entire site, plus an extra $20 off your order
Top picks: The Louison is a stellar everyday belt, the Undone Corset makes a great last-minute Halloween costume crown if you’re me
Code: MAGASIN
Live dates: Now through Sunday 12/15
Baserange
Deal: 20% off the entire site (a super exclusive—it won’t be hosting any other sale at all for Black Friday)
Top picks: Honestly, this super simple crew-neck long-sleeve tee, plus re-upping on some Omato layers
Code: MAGSBASERANGE20
Live dates: Now through Tuesday 12/3
Lesse
Deal: 25% off the entire site (a super exclusive—it won’t be hosting any other sale at all for Black Friday)
Top picks: I live for the Regeneration Mist when I travel, which is now down to $43 from $58 with the code
Code: MAGASIN
Live dates: Now through Sunday 12/1
Colleen Allen
Deal: 20% off the Victorian Jacket in Fleece, as pictured above
Top picks: I own the orange, but I saw Anny Choi expertly styling the red at a dinner last week, so it’s an impossible pick
Code: MAGASIN20
Live dates: Now through Monday 12/2
Outline
Deal: 25% off all FW24 items (which won’t otherwise go on sale until next year)
Top picks: Very interested in Outline stocking new-to-the-scene Grey’s Studio, also the Auralee hunting jacket, also my Lemaire bathrobe coat in brown
Code: MAGASIN25
Live dates: Now through Monday 12/2
Alex Mill
Deal: 20% off sitewide, but can’t be stacked with any other offer, one use per customer
Top picks: Tough decision, but a delicate fair Isle cardigan or an alpaca wrap coat
Code: MAGASIN
Live dates: Now though Tuesday 12/3
Hudson Wilder
Deal: 20% off all Hudson Wilder branded collections, which you can also order online for store pickup in time for Thanksgiving
Top picks: The new Asobi glassware, to join my existing Aita set
Code: magasin
Live dates: Now through Tuesday 12/3
A.P.C.
Deal: 15% off the entire site, including on sale items (brings the discount up to 50% on some)
Top picks: Hard to beat the bags, and I love the slender construction of the Virginie, down to $303 from $595 with the code
Code: 2024MAGASINPRIVATESALE
Live dates: Now through Tuesday 12/24
Ruadh
Deal: 20% off the entire site
Top picks: I have the extraordinary Archer jeans and I’m tempted by this insouciant denim shirt
Code: MAGBF20
Live dates: Now through Sunday 12/1
La Collection
Deal: Extra 15% off archive sale, which reaches 70% off
Top picks: Things are outrageously discounted—I’m looking at a flannel shirt and pant set that’s around $200 all in
Code: MAGASIN
Live dates: Live now
Everybody.World
Deal: 20% off the entire site
Top picks: The perfect crew neck sweatshirt, a quintessential plaid
Code: IREADMAGASIN
Live dates: Now through Monday 12/2
Maison d'Etto
Deal: 20% off the entire site
Top picks: Everyone including myself is talking about Durban Jane
Code: MDE&MAGASIN
Live dates: Now through Monday 12/2
Regime des Fleurs
Deal: 20% all 75ml bottles
Top picks: Someone always comments in an effusive way when I wear the Chloe Sevigny Little Flower fragrance
Code: MAGBF20
Live dates: Now through Thursday 11/28
L’Ensemble
Deal: Extra 20% off sale items + exclusive access to Proenza Schouler and Veronica de Piante core styles
Top picks: Anything Gabriela Coll Garments
Code: MAGASIN20
Live dates: Now though Tuesday 12/3
Lie Studio
Deal: 20% off entire site except for hair accesories
Top picks: I get a lot of questions whenever I wear my burgundy Norma tote
Code: MAGASIN
Live dates: Now through Thursday 11/28
Attersee
Deal: Exclusive access to pre-shop seasonal sale, prices as marked
Top picks: I never stopped thinking about this Whisper Knit tank
Code: None needed, access through this link and use your Magasin-subscriber email if prompted
Live dates: Live now, opens to public tomorrow
Nu Swim
Deal: 20% off the entire site
Top picks: The brand has “swim” in the name, but weirdly this simple dress is one of the best-fitting things I’ve ever worn
Code: MAGNU20
Live dates: Live now
By Malene Birger
Deal: 15% off full-price items, concurrent to a 40% off sale live on site
Top picks: The leopard coat is finally live!!!
Code: MagasinxBMB15
Live dates: Now through Wednesday 12/4
Bonus codes
As an extra thank you to paid-tier hive, a few extra evergreen codes you can use even after Black Friday wraps up.
Co: COXLAURA
Guest In Residence: LAURA15
Freda Salvador: LAURA15
Ciao Lucia: LAURA20
Sold Out NYC: LAURA15
By Pariah: LAURA10
Lunya: magasinltd
Credo: LAURA20
Evolvetogether: LAURA15
The Light Salon: LAURABF25
Soru Jewelry: LAURA15
Sskein: LAURA-10
Nood: LAURA10
Magasin may earn some money if you make a purchase through one of the links above.
Follow us on Instagram at @magasin.ltd.
As a husband who's earned countless brownie points since subscribing to Magasin, I'm sincerely thankful to you for making birthday, anniversary, and Christmas gifting so easy.
Thank you Laura!!