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164: It's about as Black Friday-y as it's gonna get
The Gil Rodriguez swimsuit for $33, Frame jeans for $51, Jamie Haller shoes for $150, a Khaite bodysuit for $175...
It feels like over the course of a few days, we went from casually perusing our usual sites to taking cover under an inquisition of sale emails—“our lowest prices of the year,” “we never do this,” and “only a few hours left!” they allege, hyperbole and superlative the native tongue of sale season.
But, for the most part, they’re not wrong. Barring a few minor hold outs, every sale that’s going to happen this Black Friday is happening already, right now. It’s as noisy and busy and hard to parse through as one would expect.
In that spirit, Magasin has done all the secret-link sourcing, code stacking, fine-print reading, discount sorting, price comparing, and actually good stuff filtering deemed both possible and worthwhile, to help you buy the things you actually want.
Net-A-Porter reaches up to 70% off and isn’t shy about lumping the “good brands” into those extremes. A Khaite bodysuit for $174, Interior pants for $279, theee Commission track pants for $179…it just goes on and on.
Nordstrom’s sale is evidence that the store might’ve done too good of a job curating its SPACE emerging designers, with an up-to-70%-off sale that easily laps the main selection. Stuff you won’t even see at SSENSE, like Dauphinette’s resin-coated food-as-accessories and urbanized prairie wear by Rentrayage, is discounted, minimum, by 40%.
Luisaviaroma is not playing coy this season, with 40% off full-priced items sitewide and an extra 25% off marked sale pieces at checkout—even pieces without the extra bump, like a powdery lilac slip dress with the JW Anderson freak-it treatment for under $400, are well worth consideration at up to 70% off.
Browns and the greater Farfetch universe of which it’s a part are among the more benevolent of the Black Friday pantheon, their generosity apparent in extra 20% discounts on Jil Sander coats and bags, Nanushka faux leather blazers and felted hourglass ones, and once-in-a-lifetime leather KNWLS pants.
There are over 24k sale items at MyTheresa, arrayed in 400+ pages of product photography so good you won’t miss the SSENSE models’ dead-eyed stares, containing caches of Acne (almost 500 items) and Khaite (over 200) that run far deeper than most general sales and reach discounts of up to 70%.
Like many of the other sites, Moda Operandi goes up to 70% off, but their 70% feels bigger somehow? Lots of good things for stupid cheap: these Flattered boots for $83 and these Chloe ones for $369, The Row sandals for $280, Jil Sander hiking sandals for $290, a sexy Chris Esber skirt for $174.
I’m seeing some pretty outlandish numbers get thrown around at Macintosh, where thousand-plus dollar coats are reduced to under $400 at times.
If you saw my pithy aside in this weekend’s send about my new Bourrienne Paris button-down, be advised that the brand has many an Oxford shirt on sale in its White Friday promo.
You can throw a dart at Nili Lotan’s sale and hit any number of fantastic pieces that’d make up a capsule collection. Sophisticated shades of gray go up to half off.
Up-to-date linen vacationwear brand Posse is up to 50% off on pieces that were well-priced to begin with.
There’s an extra 25% off everything (and 40% off core) at Helmut Lang, including existing sale pieces that, with the stacked discount, come down super low: elegant wrap suit pants for $127, same for an Acne-esque purple sweater, leather pants for under $300, a fine rib polo for $58.
Cafe Forgot is hosting it’s first-ever “legit sale,” where you can find plenty of Kits, an NYC brand you’re about to start seeing much more of after hosting its freshman runway off-cal, more-special-than-the-price-suggests jewelry from Marland Backus, and other exclusives.
Italist is naturally one-upping everyone else’s 70% off sales with its own 80% banger. What’s not immediately obvious, though, is the fact that the discounts end up even higher, since the base prices shown are from boutiques across Italy, and often already lower than what you’ll find online.
At Sandro, a bright red “coatigan” with gold button details and several epiclongcoats cement Sandro as a big player in the outerwear game this BFCM, with 40% off a selection that extends to all sectors of the closet.
At 1stDibs, there’s affordable dishware and good deals on purses, but browsing the unhinged antiques on up to 60% off sale is much more fun. An 18th century asparagus tureen? A Cher-worthy jumpsuit by Alexander McQueen?
J.Crew practically invented Black Friday, so I’d expect no less than the 50% off sitewide sale currently underway. I’m feeling Fair Isle sweaters (looks like Khaite, no?), Bill Cunningham-y twill jackets from the men’s aisle, and this great suede bucket bag.
Tory Burch is stacking discounts on almost all the things I had on my watchlist—those hook-and-eye tunics are up to half off, plus they get an extra 30% for being over $250 (easy to reach), same with these “banana boots” that drop down to $275.
Mohawk General Store is offering 25% off full-price items with THANKS25, bringing almost all of its items from Black Crane well under $200 and turning up great deals on current-season Chelsea Mak and Amomento, among a long list of other incisive curations.
Pamela Love might be a good first stop for BFCM—here, you can find countless talismans to bring you good luck the rest of the week, from a 14k gold necklace with a Mano Cornuto (hand warding off the evil eye) for 30% off to astrological sign studs for $106—Magasin is a Gemini, make of that what you will.
Madewell’s BFCM stronghold takes up to 50% off everything in your cart with LETSGO, and its dupe game is stronger than ever this year—woven purses nod to Bottega but cost under $100, as do Carel Paris-esque patent leather Mary Jane pumps and a wine-red dress replete with pleats
pleaseand available in original, plus, and petite sizing.
Frame is all but giving away jeans, now priced largely around the $50 mark. NGL I’m a bit taken aback!
The Row’s Private Sale is almost entirely sold-through by this point, but TBH you can find better prices on the brand elsewhere on this list!
Hanrej: Gamer-bait silver bracelets, necklaces, and rings are 30% off with HANREJ30, from the dramatic—a fist-sized pendant framing a screenshot of an alternate universe is undoubtedly a “statement necklace”—to the subtle, like a slender, curvy “dragontooth” on a chain.
Rus is in private sale mode, taking 30% off anything that’s not under “New Arrivals” with RUSESSENTIALS30, like a merino wool polo dress with a Yohji SS24-level button situation for sub-$200 and Manoogian-esque curved wool trousers for under $250.
Susan Alexandra’s cotton intimates and lace project Rosette is having its biggest sale ever.
Love and respect for Carmen Amsterdam, a b&B with one of the best fashion buys anywhere on the web—it’s granting 25% off with 1YEARCARMEN for its anniversary.
The full Brooklinen BFCM song-and-dance is 20% off everything, but its biggest draw is the already-discounted sheet bundles, with its percale set including everything from four pillowcases to a duvet cover and ringing up at under $200.
The best part is Theory’s sale section, where its sitewide 25% off mandate for BFCM compounds the already-discounted prices into Chanel-style cropped wool jackets for under $300 and cashmere v-neck sweaters for $120.
Take 30% off a wide gamut of french-cut one-pieces and bikinis in colorways from “denim” to “persimmon” at Tropic of C with TOC30.
Textured knits, pinstripe jackets, puffer coats and more winter whatsits are up to 50% off in Filippa K’s archive sale.
The Tove site’s entire stock is 20% off (FW23 is really where it’s at as a whole for me lately, not just from the brand but among all the collections).
I saw someone tweet that Nordstrom Rack was selling Salomons for half off—that they are!
Uniqlo is slinging Heattech and merino wool for cheap at its “Thank You” event. Within the sale, you’ll find Lemaire carbon copies at Uniqlo U for under $100 and a ton of the latest collabs from Clare Waight Keller at Uniqlo C and JW’s FW23.
Maison Rogue’s tiered sale is pretty acheivable, with the highest discount of 40% unlocking at $350—therein you’ll find MNZ, Sandy Liang, MM6, and more.
At Jenni Kayne, a whole stock of very “West Coast winter” basics, like 100% cashmere crewnecks and pointy-toe slingbacks in nappa leather, is 25% off, and for Jenni Kayne Home members, so is the brand’s selection of furniture, linens, and holiday gifts.
Sturdy gold jewelry is 25% off sitewide, minus those in Aureum’s archive sale, which takes 50% off a handful of pieces that top out at under $200.
A Magasin reader once wrote to me to say I should be paying closer attention to Apiece Apart, rightfully so. The brand’s offering 30% off with THANKS30.
It’s hard to feel smarter or more comfortable than when in Studio Nicholson’s elegantly roomy cuts, a selection of which are 30% off.
No, but like everythingggg is 40% off at Gap. There are also 60% “really big deals” like with this striped CashSoft sweater that feels precisely like the old Gap ads we keep pinning to all our moodboards—it’s $22!
I adore a small operation like Jamie Haller, who makes incredible leather shoes in small batches. The archive sale is a true sample sale, with limited numbers of select styles marked considerably down. I’m obsessed with these walking sandals and I think I’m going to do something about it.
A 30% off discount will apply to your Collina Strada cart if you add anything from this selection of recent-season styles, from a sheer dress with comically huge pockets to a velveteen version of the infamous skirt-belt for under $200.
Sea’s on sale for up to 60% off—the entire inventory is giving very seasonally appropriate wood nymph by way of woven vests and lace-trim skirts.
Enjoy 25% off sitewide at Lulu & Georgia—furniture, pillows in velvet and linen, aromatic accessories, and holiday-oriented decor included.
At Anthropologie, add throw blankets, pumpkin candles, and fit-and flare dresses to your cart for an extra 40% off all sale items.
At Outdoor Voices, HOLIDAY2023 takes 40% off the fleeces, the exercise dresses, the hoodies…hardly a thing dares break the $100 ceiling.
Solid & Striped’s discounts up to 75% leave dozens of swimsuits at under $150, with myriad matching cover-ups and beach-friendly knits at similar price points.
Work with an Elyse Walker VIP stylist to take advantage of up to 50% off Proenza, Nili Lotan, Siedrés, and a thorough list of other brands.
KkCo is the only place you’ll find fleece harnesses and glittery, kimono-style wrap dresses with puffy sleeves for up to 50% off this holiday season, as far as we know.
Spend $150 to unlock a 20% sitewide discount on Mejuri’s cult favorite everyday jewelry—studs, huggies, stackable rings, and beyond.
At Dear Frances, 25% off sitewide is automatically applied at checkout to any of the leather-hewn shoes you add to your cart, including those already on sale, bringing the total discounts on pieces like the Park boots down to over half off.
Enjoy 25% off most full-price styles at Faithfull the Brand, from spring-y dresses to winter-proof lounge pants, as well as an additional 25% off the sale section.
Across the Live the Process site of juicy-colored jumpsuits and day-to-night-friendly athleisure, all orders over $250 get 20% knocked off their totals.
At Simonett, SALEONSALE takes an extra 20% off all sale items, leaving a few sizes of random pieces like a crinkly blouse under 30 bucks alongside some truly iconic deals like a size medium Chopova Lowena carabiner dress for $600 down from $1,505.
Take 20% off a selection of utilitarian pieces at END. by brands from Carhartt to Jil Sander, no code needed.
An extra 20% off a selection of DISSH styles brings a bunch of straightforward, sophisticated dresses, blouses, jackets, and trousers to an under-$100 price point.
Ceremonia’s haircare and scents infused with tropical active ingredients are discounted for BFCM: 15% off if you buy two products with 15OFF, 20% for three products with 20OFF, and 25% four or more with, yes, 25OFF.
Enjoy 30% off sitewide at Sonia Rykiel; including the brand’s customer-favorite dresses in knit fabric, velvet, and lace; with BLACKFRIDAY.
At Frances May, 30% discounts are already applied to Margiela tabis, Rachel Comey trousers, Paloma Wool knits, and 20+ more pages of curated deals.
JW Anderson Bumper Bags and Ulla Johnson party dresses brush shoulders with weirdo Issey Miyake blouse/dress hybrids and Mansur Gavriel handbags in Bergdorf Goodman’s everything-but-the-kitchen-sink sale.
At Neiman Marcus, depending on how much you spend, get up to $500 off a bounty of Manolo Blahniks, Coach purses, and dozens of other classic investment pieces.
Quirked-up pilgrim loafers and Carrie Bradshaw strappy sandals alike are up to 60% off Labucq’s BFCM.
Dozens of pairs of jeans are up to 70% off in Mother’s sale, most under $200 in total.
Ballet pumps, t-bar Mary Janes, delicate heeled boots and more are 30% off in LoQ’s footwear sale.
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With contributions from News Editor Em Seely-Katz
Social image via Net-A-Porter